Celebrity in India is 1 in hundreds of thousands or even 1 in millions and that is the power an Indian celebrity holds. It is a lofty place somewhere in cloud nine and yet an onerous responsibilities.
Advertisement and endorsement have existed from times immemorial. There are records of various types of tree barks, forms of paper and fabric that were used in ancient civilisations to convey messages and posters. Celebrities turn heads … literally; advertisement means something that turns attention to. Celebrities endorsing a product is a natural progression in creating of advertisement.
In this series of blogs I would try to look at the various phases, aspects and the ethics and the ethos of celebrity endorsements through the history of India.
I hope you enjoy the series and interact with me to make it more engaging, fun and deep!!